Ajornada
Ajornada is a modern cachaça brand built by creatives, not corporations. Designed to reintroduce Brazil’s national spirit to a new generation. Despite being the third most consumed spirit in the world, cachaça remains largely undiscovered in the U.S.
Organically grown on a small family farm in the foothills of Minas Gerais, Brazil, and free from sugar or additives, Ajornada has earned international recognition for its purity and quality. More than a spirits brand, Ajornada approaches cachaça with a design-driven mindset, honoring tradition while building a modern, culturally relevant expression of Brazil’s most iconic spirit.
